Lipton / Bee Asylum / Made with our mate Alberte Børling
Brief How can a brand help the worlds bees from dying at an alarming rate.
Problem ︎ The enviromental protection agency in the UK does not have the power to enforce enviromental laws, meaning that british farmers can use all kinds of pesticides without any legal consequences.
Solution ︎ Together with local beekeepers, we will evacuate one colony from each of the UK’s 270 species and give them asylum in France where they’ll be protected by the environmental laws of the EU. While pressuring the British government to change the enviromental laws to protect our bees.
The exodus ensures that one third of the food we consume, is stil available toomorow, and that we’re able to enjoy it with a nice warm cup of tea.