Green For Go



Carlsberg / Green For Go 


            Problem ︎ The number of alcohol related accidents increasses dramaticly each easter in Denmark.

            Insight ︎ A Danish saying states that you can easily drink two beers and drive, but no one really knows how affected they’ll get from a beer.


            Solution ︎ An alcohol test placed under the sealer in the capsule. Place your spit at the test in the capsule made from Silica Gel. The gel will then change color dependent on the alcohol level in your spit. If the capsule turns yellow your alcohol level has exceeded 0,05%, but if it stays green - you’re good to go. 





Mark