︎︎︎A merch collection made to launch a merch collection.  











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McDonald’s was launching a new merch collection, just like every other brand. So, to cut through the noise, we created a merch collection to launch a merch collection.

Individual designs printed on caps, bags, sweats, and tees, with a clear call to action on where to claim the original merch. The campaign ran on the streets and on social.