Penguin / re:read / Made with our mate Louis Isaak
Brief Heighten the reading experience for young people with Penguin.
Problem ︎ The human attention span is rapidly decreasing. The rise of social media and constant availability has impacted our ability to focus and engage in deeper thinking.
Fact ︎ Zoning out is a necessary reconfiguration of our brains which helps us process all of the information we take in.
Insight ︎ We’re able to read half a page without actually reading it. We zone out.
Solution ︎ We made a digital service that helps people refocus by using eye tracking technology.
re:read are giving people time to read, reflect and understand at their own pace.