︎︎︎Giving the freedom of spending the night anywhere back to VW California owners.

A Volkswagen California comes with the freedom to go and spend the night anywhere.  Unfortunately, the Danish government made it illegal to spend the night outside a designated camping area.

To give the freedom of going anywhere back to California owners. Volkswagen launched the campaign platform Visit the Road and the activation California Stays. 

We opened 4 California Stays that gave owners the opportunity to spend the night in the most breathtaking nature in Denmark. All four spots were booked within the first week.

California Stops / Volkswagen

A crowdsourced map of the best hidden gems in Denmark.
Pin your California Stop - here

︎︎︎Find a destination.
︎︎︎Choose your activity.
︎︎︎Enjoy a day of wild flower picking.


Thanks to our great team
Contact Director ︎ Thomas Bjerg
Creative director ︎ Farah Dib
Creative lead ︎ Lea Brissel
Creative ︎ Christoffer Vejlo
Creative ︎ Emma Søgaard
Producer ︎ August Kalsø Rein
Project manager ︎ Lise Skakkebæk
Project Coordinator ︎ Sebastian Bonde
DOP & Editor ︎ Mads Juncker
Sound Design ︎ Thorval Naur
Speak recording and mix ︎ Patricio Fraile
Actor ︎ Fie Fenneberg
Actor ︎ Christoffer Vejlo
VO ︎ Ena Cosovic