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Giving the freedom of spending the night anywhere back to VW California owners.
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A Volkswagen California comes with the freedom to go and spend the night anywhere. Unfortunately, the Danish government made it illegal to spend the night outside a designated camping area.
To give the freedom of going anywhere back to California owners. Volkswagen launched the campaign platform Visit the Road and the activation California Stays.
We opened 4 California Stays that gave owners the opportunity to spend the night in the most breathtaking nature in Denmark. All four spots were booked within the first week.
To give the freedom of going anywhere back to California owners. Volkswagen launched the campaign platform Visit the Road and the activation California Stays.
We opened 4 California Stays that gave owners the opportunity to spend the night in the most breathtaking nature in Denmark. All four spots were booked within the first week.
Thanks to our
great team
Contact Director ︎ Thomas Bjerg
Creative director ︎ Farah Dib
Creative lead ︎ Lea Brissel
Creative ︎ Christoffer Vejlo
Creative ︎ Emma Søgaard
Producer ︎ August Kalsø Rein
Project manager ︎ Lise Skakkebæk
Project Coordinator ︎ Sebastian Bonde
DOP & Editor ︎ Mads Juncker
Sound Design ︎ Thorval Naur
Speak recording and mix ︎ Patricio Fraile
Actor ︎ Fie Fenneberg
Actor ︎ Christoffer Vejlo
VO ︎ Ena Cosovic
Creative director ︎ Farah Dib
Creative lead ︎ Lea Brissel
Creative ︎ Christoffer Vejlo
Creative ︎ Emma Søgaard
Producer ︎ August Kalsø Rein
Project manager ︎ Lise Skakkebæk
Project Coordinator ︎ Sebastian Bonde
DOP & Editor ︎ Mads Juncker
Sound Design ︎ Thorval Naur
Speak recording and mix ︎ Patricio Fraile
Actor ︎ Fie Fenneberg
Actor ︎ Christoffer Vejlo
VO ︎ Ena Cosovic